9XM Partners With Chingari App To Promote Indie Music: Shreya Ghosal, Ankit Tiwari And More On Board


Good news for the fans of Indie music. 9XM, in collaboration with Chingari App, celebrates the spirit of melody with its initiative- 9XM Indiefest with SpotlampE Originals.

Home-grown short-videos sharing platform, Chingari collaborates with India’s popular Hindi music channel 9XM to promote their independent / non-film music festival ‘9XM Indiefest with SpotlampE Originals’. The celebration is set to kick-start by mid-October, playing original tracks of top bollywood singers on the user-friendly Chingari app.
The long hour music block of Bollywood songs and some original tracks of top-notch Bollywood singers, like Shreya Ghoshal, Babul Supriyo, Amit Mishra, Ankit Tiwari and Bhoomi Trivedi, will be played on Chingari for an entire month. 
The pandemic and the subsequent lockdown have seen very few film releases happening during the past 8 months. This has led to a change in the listening habits of Indian audiences who are now consuming a lot of non-film / independent music. 
Keeping this trend in mind and to make the festive season more special, 9XM and SpotlampE have created this unique property called ‘9XM Indiefest with SpotlampE Originals’.  

This collaboration will also witness non-stop on-air party music block to usher in the New Year and some interesting contests and exciting prizes for the winners too. Mr Sumit Ghosh, Co-founder and CEO of Chingari, said, “Chingari has today become the most-sought after app for music lovers. To capture this opportunity, we decided to promote 9XM Indiefest, bringing the original tracks of top Bollywood singers for music lovers. Chingari has already become the new hotspot for original content creators. The vision behind this move is to motivate the talent of our country and provide them the platform to showcase their talent. We are confident that the music lovers will love to dance to the tunes of their favorite singers.”Ms. Kanan Dave, Vice President Marketing – 9X Media, said, “We are pleased to partner with Chingari for ‘9XM Indiefest with SpotlampE Originals’. 9XM is the preferred destination for the latest and the best curated Hindi songs. ‘9XM Indiefest with SpotlampE Originals’ will have a fantastic line-up of original tracks by superhit artists. So, keep watching 9XM and enjoy the original hit tracks all through this festive season.”

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